In December of 2018, the very first SUV of Lamborghini, the Urus, will be available for purchase. One car dealer says they expect the cars to sell out as soon as they arrive. The company, Manhattan Motorcars, sells luxury brands and has already received orders for over 60 Urus SUVs. Despite its significantly large price of $207,000 or $225,000 with all options and customizations, the model is already prevalent. With a top speed of 190 mph, there is no wonder why this 4-door, 32-valve V8 transmission has attracted new customers. In fact, a surprising 70 percent of Urus buyers so far have never owned a Lamborghini.
The Lamborghini brand is one that most buyers stretch themselves to get into, such as younger generations. Since the new model allows wealthy people living in areas with bad roads to purchase the cars without ruining them, Lamborghini hopes to attract big money buyers. The company also expects to attract new buyers due to the market’s obsession with SUVs. The Urus is set to act as the company’s anchor for cash flow and sale stabilization.
This radical change to the Lamborghini brand is expected to double the company’s annual production. At the end of 2018, Lamborghini will have a total output of around 5,000 cars, with 1,000 being the Urus. By the end of 2019, however, the SUV will account for more than half of the anticipated production of 8,000 cars. If Lamborghini sells the 3500-plus Uruses, it hopes to annually, company sales will be effectively doubled.
The design of the new SUV was contemplated, as all Lamborghini models are held to a WOW standard. To achieve their goal of creating a truly authentic and memorable experience, the company ultimately decided to design the Urus’s dashboard aviation-style. Hexagons were used throughout the design to give the car a futuristic and genuine appeal.
The vehicle’s start button can be found in the center under a red flip cover. If you are going somewhere, you better mean it! The shifter is a large handle fashioned to imitate a jets throttle and is framed by smaller levers: the left allows the driver to select one of the six driving modes (Strada–street, Sport, Corsa–race, Neve–snow, Sabbia–sand, and Terra–off road); the right activates the customizable Ego mode.
While the exotic interior design is enough to attract most, the Urus doesn’t stop there. Compared to any other SUV, this one is ridiculously fast. Lamborghini asserts that the SUV goes from 0 to 62mph in 3.6 seconds, compared to the Tesla Model X (Tesla SUV) that runs 0 to 60mph in 3.3 seconds.
To top it all off, the Lamborghini Urus is the least expensive new Lamborghini you could buy. It is also a daily driver, an unbelievably fast and safe vehicle, and it can literally drive on anything (solid).